The partnership with Smash Into Pieces is the perfect way for us to reflect our commitment to creating memorable, enjoyable, and accessible experiences. Music and pizza go hand in hand, and this collaboration marks the beginning of a great journey that everyone can be a part of. The partnership will also be a natural extension of Pizza Hut's overall plan, as we are also sponsoring both the Sweden Rock Festival and RIX FM Festival 2023, for which the band will also be a part," says Andrea Lindgren, Chief Marketing Officer at Pizza Hut Sweden.